Campaign: BEAUTY DOESN’T HAVE TO BE PERFECT, IT JUST NEED TO BE TRUE.
Goal: Create a brand experience through digital platform
The context: Nefertiti Paris is a cosmetic brand, new on the Indonesian market. Nefertiti Paris wanted to get closer with their consumers by providing a strong social bond trough the social media.
Objectives of communication: engage the consumers around values of conviviality, authenticity. Showing that the brand is creating social bonding by offering real experiences.
Communication Image: improving the image of modernity by surfing on the current events.
Strategic Solution: In Marsh 2017, we have benefited of the popularity around the movie the beauty and the beast by laughing a photo challenge called Nefertiti and the beast. This photo challenge meant to encourage women to take control of their visible and invisible beauty. The challenge was for them to show their beast and beauty face with the #Nefertitiandthebeast. The 10 winners obtained a free make up set with a free ticket to watch beauty and the beast.
Results: Nefertiti Paris got a nice impact through this digital strategy:
- Positives comments on social media
- + 700 followers on Instagram
Consumers having better image about Nefertiti Paris.
Make a Product the Hero
We always focus on quality, creativity and innovation in our messaging. Here some design of Nefertiti Paris to show that the product is the hero of our advertising. We tried to let each of the product expressing themselves in their own way.